On March 1, 2018, the presentation of the new Jaguar e-Pace car took place in the building of the Moscow Academic art Lyceum. Four floors of the Lyceum were filled with light and interactive installations for one day. Knife Studio took over the development of an unusual installation with masking content. On the walls of the halls projected abstract graphics, inside which was hidden hidden content that meets the concept of Twist the Game. It could only be seen through the red filters. The car was placed in the most unusual situations and places, from the skate Park to the painting of Kazimir Malevich.

Client: Jaguar Russia
Agency: Eventum Premo
Production: Knife Studio
March 2018